Introducing the

Smart Choice Label

Guiding consumers towards pragmatic camera choices

What is the smart choice label ?

We are excited to introduce the Smart Choice label for cameras, complementing our existing Gold, Silver, and Bronze performance labels. This new label serves as a clear indicator of devices that offer an outstanding camera experience within their class, combining enhanced imaging capabilities with competitive pricing. Backed by our rigorous scientific camera protocol conducted by expert evaluators, the Smart Choice label provides valuable guidance for consumers seeking a reliable, high-quality, and pragmatic camera option.

How we qualify a smart choice device

The Smart Choice label is based on clearly defined performance thresholds, which are updated yearly to reflect the evolving camera technology as well as the average camera score per price segment.
A smartphone qualifies if its camera performance matches or exceeds the average performance of the next higher segment from the previous year. This ensures that consumers can identify smartphones that offer cutting-edge image quality and long-lasting value.

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